Scope of Work
- Industry and Competitor benchmarking for 6 Degrees and clientele
- Development of SEO strategy for 6 Degrees clientele
- Research and recommendation of social media monitoring and measurement tools for 6 Degrees and their clientele
- Aiding in development of social media policies for 6 Degrees clientele
- Obtaining information about vendors and comparing their offerings, including press release wires and media monitoring services
- Assisting with ad hoc assignments (e.g., compiling media lists, researching media outlets, fact-checking documents, media monitoring)
- Advised 6 Degrees & their clientele on social media best practices
- Developed strategy to optimize 6 Degrees’ website, Twitter feed, and LinkedIn page (e.g., SEO, increase Twitter followers, enhance LinkedIn presence
- Kept multiple projects on track, and dramatically reduced project delays, by taking the initiative to meet with agencies, internal client teams and freelancers when supervisor and clients were unavailable
- Audited website and recruited website designer and developer for redesign - Saved 6 Degrees $6,000 on website redesign
- SEO optimization of 6 Degrees’ website
- Website content management
- Project management of website redesign
- Research and analytics
Guidance on Social Strategy
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Website Pre - RedEsign
Post Redesign
