Digital Marketing Strategist
  • About Stacy
  • Services
  • Clients (Under Construction)
    • Nimbo
    • Retrophin Inc.
    • Collect Records
    • New Orleans Lunchbox
    • Votto Vines
    • LiveJamHD
    • 6 Degrees Public Relations
    • NonProfits >
      • Alabama Gives Day Campaign
      • Secret Meals for Hungry Children - Awareness Event
      • Autism Speaks U
    • Chimerix Inc.
    • Remax
    • Nora Therapeutics
    • Vinport
    • MiMi Speaks
    • NPS Pharmaceuticals
  • Contact
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Services Performed 

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Scope of Work 

  •  SEO: Achieved first page Google ranking on key terms for two of the company websites 
  •  PPC Advertising: Oversaw multiple successful search, display, and mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving significant improvements  over prior results 
    • Improved Google Adwords ROI and achieved top organic rankings for key phrases
  •  Social Media & Community Management: Developed branded social media presence across Facebook, Twitter, LinkedIn and other key sites.
    •  Other successes include  patient engagement and community management strategy development and implementation
  •  Online Reputation Management: Identified accounts impersonating and/or unlawfully using company trademark/ copyrights and had them removed by each social channel saving the company tens of thousands of dollars
  •  Landing Page Optimization: Drove signup increase of clinical trial websites by writing and testing landing page copy and page layout to improve conversions.

Company Website  Overview 


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PPC  Campaign   Overview  

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**Example is one of several online ad campaigns

SOCIAL 

Twitter Company Page 

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Linkedin company page

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Social Content Strategy 

  • Developed and optimized corporate LinkedIn, Facebook (unpublished) and Twitter pages
  • Advised client on social content strategy 
  • Drove 33% increase of social traffic on website Twitter and LinkedIn within the first week of initial posts
  • Drove 1,173% increase in impression reach on first LinkedIn company update

Online Clinical Trial Awareness and Recruitment 
Strategy Development 

  • Community Development and Engagement
  • Influencer / Blogger Outreach Strategy
  • Social / Search Advertising Campaigns 
  • Management of third party agencies on all 
  • Website optimization
  • Consulted client on goal setup, measurement and evaluation 
  • Liased with agencies and internal departments
  • Proposal analysis for outside digital agencies 


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