Services Performed
Scope of Work
- SEO: Achieved first page Google ranking on key terms for two of the company websites
- PPC Advertising: Oversaw multiple successful search, display, and mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving significant improvements over prior results
- Improved Google Adwords ROI and achieved top organic rankings for key phrases
- Social Media & Community Management: Developed branded social media presence across Facebook, Twitter, LinkedIn and other key sites.
- Other successes include patient engagement and community management strategy development and implementation
- Online Reputation Management: Identified accounts impersonating and/or unlawfully using company trademark/ copyrights and had them removed by each social channel saving the company tens of thousands of dollars
- Landing Page Optimization: Drove signup increase of clinical trial websites by writing and testing landing page copy and page layout to improve conversions.
Company Website Overview
PPC Campaign Overview
**Example is one of several online ad campaigns
SOCIAL
Twitter Company Page
Linkedin company page
Social Content Strategy
- Developed and optimized corporate LinkedIn, Facebook (unpublished) and Twitter pages
- Advised client on social content strategy
- Drove 33% increase of social traffic on website Twitter and LinkedIn within the first week of initial posts
- Drove 1,173% increase in impression reach on first LinkedIn company update
Online Clinical Trial Awareness and Recruitment
Strategy Development
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