Scope of Work 

• Developed integrated communication strategy for key audiences
• Developed branded social media accounts - Google+, Facebook, Yelp, YouTube, Foursquare, Pinterest
• Revamped email marketing campaigns 
  
• Drafted a variety of PR and marketing materials, including brochures, newsletters
  
• Conducted website audit and oversaw project management of redesign
  
• Created, managed and optimized print and online advertising campaigns  
  
• Developed social media education documents for new agent program
• Developed company social media policy
• Managed online communitie
• Hosted educational Google hangout social media training sessions for agents

AdWord Campaign Results

• Increased CTR by .43 to 1.08%
• Decreased cost per conversion by 25.67%
• Additional campaign data coming soon 

Email Campaign Results

• Revamped email marketing content plans and schedule delivering 
• Increased click rate from average of 1.2% to 9.8%
• Increased open rate from 9.1% to 14.9%

Google+

REMAX Social Media Content Schedules