Scope of Work
- Advised client social media / digital strategy
- Aided in clinical trial recruitment content development/strategy
- Daily monitoring of online landscape via Sysomos to identify key influencers, relevant discussions, conduct proactive and/or reactive outreach, as appropriate, engage with influencers, as appropriate, identify online discussions by clinical trial participants and online discussions on forums regarding the clinical trial
- Identified approximately 15% of prospective clinical trial participants via Sysomos
- Production of weekly monitoring status reports based on tracking of metrics including mentions, engagement, sentiment, and recommended action
