SCOPE OF WORK
- Develop and execute social media marketing strategy for NOLB company pages (e.g. Facebook,Yelp, Google+,etc.) to raise brand awareness and drive foot traffic to restaurant
- Create, manage and optimize search, social, display and mobile advertising campaigns
- Evaluate analytics to optimize campaigns, improve website user experience and identify new opportunities
- Develop, and manage business accounts on review sites (Urbanspoon, Yelp, TripAdvisor) including paid promotions and advertisements within review sites
- Content curation and strategy development
- Monitor, measure and engage in ongoing conversations using various social analytics platforms, dashboards and tool
- Website redesign and SEO optimization
- Developed mobile application to appeal to increasing percentage of mobile visitors
- Blogger outreach
- Create and optimize existing online business listings
- Develop branded collateral
- Website Management - Wordpress
Website Analytics
Facebook Page
Page Insights
LOCAL Brand awareness
Google+
Facebook Menu -- Online Ordering
Mobile
As consumers increase their reliance on mobile devices for internet browsing, it is important to have a mobile friendly website so consumers can easily search and find the information on the go.
Mobile Traffic
52% Website
51% Yelp
65% of Facebook
52% Website
51% Yelp
65% of Facebook