Digital Marketing Strategist
  • About Stacy
  • Services
  • Clients (Under Construction)
    • Nimbo
    • Retrophin Inc.
    • Collect Records
    • New Orleans Lunchbox
    • Votto Vines
    • LiveJamHD
    • 6 Degrees Public Relations
    • NonProfits >
      • Alabama Gives Day Campaign
      • Secret Meals for Hungry Children - Awareness Event
      • Autism Speaks U
    • Chimerix Inc.
    • Remax
    • Nora Therapeutics
    • Vinport
    • MiMi Speaks
    • NPS Pharmaceuticals
  • Contact
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Ad Campaigns -  AdWords 
  • Development of new campaigns and improvement of inherited campaigns
  •  Work directly with the client to manage expectations, create timeline for deliverables and report on campaign metrics
  • Budget – Manage monthly spend caps in search engines 
  • Analytics Data – Track and analyze analytics data to improve campaign performance.
  • Conversion Tracking – Conduct performance audit on existing campaigns and optimize for greater ROI.
  • Ensure all campaigns are tracking conversions and revenue data properly.
  • ROAS – Work with the client to ensure greatest possible Return On Ad Spend.
  • Landing Page Optimization – Perform landing page consultations to ensure the highest possible conversion rate.
  • Copywriting – Write ad copy variants and perform A/B copy testing to improve CTR on existing PPC ads.
  • Keyword Research – refine, expand and optimize client’s keyword lists.
  • Reporting – Build monthly, weekly and quarterly reports demonstrating campaign performance.
  • Bid Management and optimization.
  • SEO/SMM – Assess campaigns for other marketing opportunities such as organic search engine optimization or social media marketing campaigns.
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