Ad Campaigns -  AdWords 

• Development of new campaigns and improvement of inherited campaigns
•  Work directly with the client to manage expectations, create timeline for deliverables and report on campaign metrics
• Budget – Manage monthly spend caps in search engines 
• Analytics Data – Track and analyze analytics data to improve campaign performance.
• Conversion Tracking – Conduct performance audit on existing campaigns and optimize for greater ROI.
• Ensure all campaigns are tracking conversions and revenue data properly.
• ROAS – Work with the client to ensure greatest possible Return On Ad Spend.
• Landing Page Optimization – Perform landing page consultations to ensure the highest possible conversion rate.
• Copywriting – Write ad copy variants and perform A/B copy testing to improve CTR on existing PPC ads.
• Keyword Research – refine, expand and optimize client’s keyword lists.
• Reporting – Build monthly, weekly and quarterly reports demonstrating campaign performance.
• Bid Management and optimization.
• SEO/SMM – Assess campaigns for other marketing opportunities such as organic search engine optimization or social media marketing campaigns.